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Track ranking developments, and identify how your keywords perform through historical data. Evaluate your performance against competitors. Set keyword ranking goals for your website. Find new keyword opportunities for your website. Identify which keywords (and associated pages) need to be further optimized. Reveal sudden drops in ranking, which can point to issues that need to be addressed.

In short, keyword tracking provides valuable data and insights into the way your website ranks for certain keywords. This then helps you adjust and improve your SEO Chinese Student Phone Number List strategies. Webmaster’s Note: This post is part of our advanced guides to Keyword Research and Optimization, and Content Strategy, where I cover  the right keywords for your website, and ranking for them in Google.





I also cover strategies for winning SERP features, building topical authority, using long-tail keywords, and more in this series. What Causes Changes in Keyword Rankings? There are a few things that could trigger changes in your website’s keyword rankings–some in your control, some out of it. You or other websites publish new content targeting that keyword. You gain or lose backlinks from other websites.