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The advertisement is the final effect,what Facebook users will see (photo/video and text). Within a given goal (campaign), you can prepare several groups of recipients (ad sets), also differentiated by broadcast time and budget, and within such a group of recipients you can create several creations (ads). It's like a matryoshka dollI hope this clarified the situatio.When designing a campaign, always ask yourself what you want to achieve with it - more visits to your website? Acquiring subscribers? Increasing sales in the store? Or maybe phone number list gaining new followers? The fate of your campaign depends on this decision. Now you certainly understand why using shortcuts.
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Using the "promote post" button) and skipping this first, key stage is not the best idea. The Ads Manager is not a particularly intuitive tool, but the time you spend clicking through it will pay off in the form of better advertising results. In the next article from the series "Advertising on Facebook for beginners.
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